Everyone and their mama is transitioning, or making the move from relaxed tresses to “natural” hair. So much so that Carol’s Daughter sees the opportunity for a whole new line of products.
At the end of this month, the company will begin offering its Transitioning 1-2-3 system. To start, it is offering a set of purifying low-poo conditioner, renewing scalp spray, and restoring anti-breakage treatment for $40.00.
Carol’s Daughter also added a new element to its online presence, recently launching www.transitioningmovement.com. The site features tips for newbies to the world of transitioning, a blog written by Solange (yes, that Solange), and of course plenty of advertising for Carol’s Daughter products.
Stay tuned to Hair Say next week for my posts on transitioning options and the cost of transitioning!