Creator versus consumer.
The line between the to has never been so thin. Here I am born and bred to be a creator. Journalism is not just something everyone can do. Not everyone can sit at a computer and inform the masses in an intelligent, yet understandable manner. Right? I personally believe that still holds true. And while some will argue tht social media – Facebook, Twitter, Youtube – and blogs prove otherwise, I argue that it proves the opposite. If anything, the rise of social media and citizen journalism has taught us that the separation of creator and consumer still needs to remain.
Yesterday I had the pleasure of attending a session during social media week titled, “Social Media Success for .GOVs & .ORGs: A Fireside Chat with Blue Water Media & Rohit Bhargava.” Bhargava is the author of Likenomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, which all attendees received a copy of.
Bhargava argued during the fireside chat that while consumers are entering the world of creating, there remains the need for editors to work out all of the issues with publishing information. This excites me because every day I see how some do not understand the issues of timing when publishing information (when should it be published), or order of posts on a blog or Facebook page. And that engagement comes only after trust has been built with an audience.
Traditional journalism is hanging on by a thread. Yes, to say it makes me want to cry because no one loves it more than I do. But even I have to admit I read the New York Times online, not the actual hard copy of the paper. I often peruse the Washington Post blogs for immediate information on headline issues and do not read the articles the blogs coincide with or refer back to until days later.
But is this such a surprise? In journalism there has always been something said for being concise. For being able to take the most complicated banking transaction, boxing it in a neat, little package, and handing it to an editor with no fluff, no frills, just the facts in plain english. So why would we not use those skills to enter the next big thing? In this case social media.
So what did I learn? I kind of had an epiphany that maybe I did the right thing by leaving my old job. Social media was what made me take the new one. I’m excited to see what happpens next in journalism and my own career.