Plus Sizes Eagerly Awaiting Lilly Pulitzer for Target

Plus-sized models and bloggers are getting some well-deserved attention these days and the next big thing they’re anticipating is the plus offerings in the Lilly Pulitzer for Target line.

The latest designer to do a line for Target is prepster favorite Lilly Pulitzer. Known for its bright designs and following of Hamptons lovers and Southern college alumni, dresses from the brand usually run from around $80 to $300. The origins of the brand are pretty interesting:

From a Target press release:

Founded in 1959 by Lilly (McKim) Pulitzer — a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves — the brand has an ingenious origin. Lilly would turn her husband’s fresh oranges into juice, which she sold at a juice stand off posh Worth Avenue. She wasn’t a stranger to hard work, but Lilly never wanted to look anything but fashionable, so she created kicky printed shift dresses to wear while working at the stand because the patterns camouflaged the juice spills beautifully. Catching the eye of more than one passerby, including the likes of Jackie Kennedy, Lilly started selling her dresses at her juice stand, and American resort wear was born.

I personally have never been a huge Lilly Pulitzer fan, but have to admit the Target line is tempting and I am hoping to land some pieces when the line drops on April 19.

I am hoping to score this dress, which is $38.


And this tank top which is $22.


You can preview the entire Look Book for the collection at Target’s website.

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