A question that I am often asked is if women of other races and ethnicities can bet part of the natural hair movement. The answer is ‘yes’ for many reasons. First and foremost being, the quality products that the resurgence of black natural hair has spawned. The far-reaching impact of brands that started out catering to black women – such as Camille Rose, Carol’s Daughter and Miss Jessie’s – can be seen in the diverse models these companies use and their followers on social media who regardless of race praise these products that help them control their curls. Further more, the availability of these products reaches further now than ever with many brands being sold in Target, Whole Foods and other national retailers.
The myth of black hair is that it is an anomaly. This is a lie. While black women’s hair is unique, it is not all the same. There are black women with curly hair, fine hair, kinky hair, coarse hair, and it goes on and on and on. There are also white, Hispanic and Asian women with curly, thick, color-treated and even coarse hair. And these women are thrilled that there are now healthy hair products that cater to them. You’re welcome ladies. While they do not label their switch to these products as a movement, it has definitely changed their shopping and hair care habits.
As a result of the natural hair movement, nearly every major beauty brand – think Dove and Pantene – have either started lines for curly hair or revamped their existing curly hair offerings in an effort to capitalize on customer’s needs and wants.
Another point of inclusion is multi-cultural hair. Moms of daughters with multi-cultural hair are so glad for the natural hair movement. These moms are using tutorials via YouTube to learn how to twist and cornrow hair, buying products to test on their daughters and are ever-present at hair events, and they’re bringing their aunts and sister-in-laws with them.